|
Lead Generation Pick
|
| Title
- Epiphany Lead Advisor |
| Author
- Epiphany Inc |
|
Short Description
|
| Through integrated lead qualification, distribution, and management, Epiphany Lead Advisor ensures that lead capture and management can be made intelligent via business rules, lead scoring, alerts, and automatic lead reassignment. |
| Lead Advisor
Download |
|
| - TargetPro |
| TargetPro
Description |
TargetPro is the complete target marketing solution from MapInfo. TargetPro enables you to use advanced customer profiling and geo-demographic analysis to effectively plan and execute marketing initiatives for the greatest return on your investment.
TargetPro offers analysts a toolbox of capabilities to solve their marketing analysis needs.
Built on the world-renowned MapInfo Professional, TargetPro offers analysts complete mapping functionality to control the look and feel of maps, as well as analyze any geographic area of interest.
Do you need analytical capabilities on your desktop, or do you prefer to store data centrally and share projects among your department?
Do you rely on demographic data only as the basis for your analysis or do you collect customer information and license other 3rd party data sources to make better business decisions?
Do you need basic counts and data for a collection or areas, or do you need to compare different geographic regions against others and locate hot spots of potential for market delivery?
In all cases, TargetPro has your answer.
TargetPro includes a collection of MapInfo Demographics, developed by the MapInfo team of demographers, statisticians and geographers.
From basic demographics (like current year estimates on population, households and race) to a more diversified set of current year estimates and 5 year projections (like financial wealth, consumer expenditures and income levels), there is a data package to meet your marketing analysis needs.
PSYTE Advantage, the geo-demographic segmentation system from MapInfo, is a powerful option for use within TargetPro.
This predictive data set provides a convenient means for analysts to better understand their customers and their customers behavior.
Understanding who your customers are, what their automobile and reading preferences are, and how they like to spend their free time has never been easier.
Developing effective marketing campaigns that target the appropriate audience with the right message is made easier with this information.
Do you know where to implement the campaign?
TargetPro will help you locate the right locations with the greatest potential. |
| - TargetPro
Download |
|
