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Lead Generation Pick
Title - Epiphany Lead Advisor
Author - Epiphany Inc

Short Description

Through integrated lead qualification, distribution, and management, Epiphany Lead Advisor ensures that lead capture and management can be made intelligent via business rules, lead scoring, alerts, and automatic lead reassignment.
Lead Advisor Download


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- TechExcel
TechExcel Description
Optimize your marketing processes and harness the true power of your company Web site with TechExcel MarketingWise. These days mass email campaigns are not enough to stay ahead of the competition and thats why TechExcel has designed a sophisticated tool to generate, track, analyze, and qualify your marketing leads. By transforming your company Web site into an interactive marketing tool with detailed use tracking, automated form management, and on the fly content based on survey responses and customer profiles, your company Web site can become one of your most important marketing tools.

MarketingWise focuses on your target customers and manages the complete Marketing Lifecycle from first impression to qualified prospect, tracking each prospects qualification status throughout. MarketingWise even escalates qualified prospects automatically into SalesWise, initiating your critical sales process.
All of the Features You Need to Optimize Your Marketing Processes:
Manage Campaigns - Manage comprehensive marketing campaigns and all related projects, milestones, and deadlines.

Track Every Lead - Maintain a central marketing prospect database from all lead sources and manage the complete Marketing Lifecycle from first impression to qualified prospect, tracking each prospects qualification status throughout.
Sophisticated Online Marketing Tools - Implement sophisticated online marketing programs including targeted email blasts, banner ad response tracking, Web site traffic analysis, and Web-based marketing surveys.
Qualify Leads More Effectively - Automatically accumulate Sales Points for every prospect throughout the marketing process, with unique point values defined for each of your marketing programs.

Seamless Integration with Your Sales Team - By combining MarketingWise with SalesWise you can escalate qualified prospects directly to your sales team and track the detailed marketing specific data including the sales lead sources, campaign program, promotion code, date leads created, if a lead is qualified or disqualified, and the date a lead is sent to the sales team.
Event-Triggered Online Surveys - Trigger customer registration and surveys with fully definable questions, whenever visitors access specific Web pages.
Built-in Reports and Analysis - Built-in marketing reports for analyzing the marketing effectiveness, the monthly sales leads qualification results, and the sales revenue for each marketing campaign, etc.
- TechExcel Download

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