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Lead Generation Pick
Title - Epiphany Lead Advisor
Author - Epiphany Inc

Short Description

Through integrated lead qualification, distribution, and management, Epiphany Lead Advisor ensures that lead capture and management can be made intelligent via business rules, lead scoring, alerts, and automatic lead reassignment.
Lead Advisor Download


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- MarketEdge
MarketEdge Description
MarketEdge - four integrated software modules developed expressly for the design and A/E industry to streamline your marketing and business development activities!

MarketPlace

A centralized database developed for the design and construction industry to track business opportunities in your marketplace.

Keep up-to-date information on all your business opportunities for use in contact management, proposal preparation and mailing events.
Keep personal information about each of your individual contacts including family, work, civic, education and personal preferences.
Plan business/Tickler development activities for the year for each contact.
Produce mailing lists based on project type, industry and mailing event.
Use the Atlas to create lists of prospects or possible partnering firms by metropolitan area.
Prefill company information into standard fax or letter templates as well as email directly from your database.
ContactManager

Keep your business development efforts alive and well through contact management the easy way. ContractManager allows you to track and record marketing and business development activities with reminders for follow-up.

Produce a report on all business development activities by prospect.
Make follow-up calls with report of last activity.
Produce a ToDo list or Business Development Report sorted by Project Priority and Status.
Use the Calendar and Datebook to schedule meetings and prioritize tasks.
ProjectQualifier

Make informed decisions about every new project you have an opportunity to pursue! ProjectQualifier leads you through an analysis of your firm’s potential for winning, allowing you to channel your marketing efforts to the most profitable and probable projects.

Analyze fee potential and profit, and determine Go/No-Go by guidelines established by your management team.
Analyze probability of winning each project by predetermined criteria. Then evaluate the cost to pursue it compared to the probability of winning it.
Summarize debriefings to determine strengths and weaknesses.
View history detail and contacts made with prospect reports. Sort by company or project.
- MarketEdge Download
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